Share 'What will Knol do for you in the next 12 months?'

Imagine it's Christmastime, but it's 2008. Let's assume you write a knol or two in 2008, and they get good reviews and good traffic... Aside from perhaps having a little money in the bank (or a lot, who knows) if you decide to allow Google to earn from your efforts with Adsense revenue, what do you think this will do for your reputation, your blog traffic, and for other experts in your field? ...